Digital Consultant Leeds

Hello! I'm Paul Featherstone

Ever since I was young I have had a fascination with building things. Aged 5 years old I announced to my parents that I wanted to become an architect. Now, instead of wanting to create buildings people love to use, I build great digital experiences.

I have 16 years commercial experience across multiple sectors, including 9 years pure digital working with household names such as HSBC, Experian and DWP.

In 2015 I founded PartnerPages, a free online community where content creators can quickly and easily share their content with a trusted network of publishing partners to promote a product, campaign or cause.

I’m currently study for my Masters in IT at Leeds Beckett University specialising in the development of intelligent, predictive and probabilistic recommender systems for use in eCommerce and Content Management.

My skills span 3 core areas:

Digital strategy & transformation

  • Transformation team building
  • Envisioning
  • Business Case development
  • Roadmap development
  • Securing investment
  • Insight & research
  • Strategic analysis
  • Strategy development and implementation


  • Developing eCommerce teams
  • Optimisation and testing programmes
  • Content optimisation
  • Analytics
  • eCommerce feature development
  • UX

Digital Marketing Technology

  • eCommerce technology scoping
  • Content Management process, technology and implementation
  • Personalisation – recommender systems and personalisation algorithms
  • Marketing automation
  • eCommerce feature development
  • Content discovery, filtering and distribution

I’m also the founder of LinkedIn groups including Digital Marketing Leeds and Partner Marketing, a regular blogger, contributor, speaker and expert reviewer on subjects ranging from marketing technology to eCommerce.

And saving the best until last, I’m father of a beautiful little girl.

Let's get social

Please connect with me via LinkedIn, follow me on Twitter or subscribe to my blog feed. I'm mostly talking about eCommerce and digital technology so if you're interested in these areas or need some help, let's have a conversation..

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Latest blog posts

Take a look at my blog to read my latest thoughts on a variety of topics including agile and digital..

February 24, 2017
Closing the experience gap

I recently contributed to the new Drum report on UX which discusses how the biggest future differentiator between brands will be user experience and that user experience is built on analytics. In the report I talk about how every marketing professional should have the ability to understand the journey customers take when they interact and […]

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    January 24, 2016
    Drive into the distance – the exciting future world of autonomous vehicles

    I read today that General Motors are preparing for a time when we don’t buy cars any more. Revolutionary! Imagine a time when the concept of car ownership is defunct. It got me thinking, if we are all to use generic shared automated vehicles then we won’t need out drive ways any more. The non […]

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