My approach to all things digital >>

Discovery

  • Competitor analysis
  • Analytics
  • Content audits
  • Survey and research data

Planning

  • Requirements capture
  • Project planning
  • Functional specification
  • User journeys and process maps

Design

  • Scamps and story boards
  • Wireframes
  • IA - sitemaps, card sorting and metadata
  • Concepts

Build and Test

  • Baseline
  • Code
  • Test - Unit, UAT, SIT
  • Publish

Launch & promotion

  • Traffic generation
  • Optimisation
  • Usability testing
  • SEO, Social Media and partnerships