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I’m currently buying a house, it’s said that this is one of the most stressful things one can do in life (with the exception of divorce and I haven’t even got married yet so let’s not get ahead of ourselves!). The process is not made easier by having to use banks with greater frequency, and [...]
You will not get more passionate advocates for your talents or your business services than your family and friends. It’s a marketing channel that many may overlook yet it can be one which provides sales leads and contacts that can have tangible benefits.
Your friends and family can help you in a number of different areas. [...]
There are a lot of search engine agencies who promise overnight results, optimisation of websites and search engine success – but what does it all mean? Further to this, how can a focus on optimising your online marketing for search engines achieve your business objectives and generate revenue for your organisation? Keep reading if you [...]
In the not too distant past the only method of gaining exposure for you or your business was via a tightly controlled network of media contacts and marketing channels. With the advent of the Internet the past decade has seen a total transformation in both marketing and public relations as communication channels evolved along with [...]
Developing a business website can be a challenging process even for experienced individuals. There are a number of factors that can prevent people from considering development a website, all of these can be overcome with the right blend of planning and research.
The top ten barriers preventing development are:
Time – even though it can feel difficult [...]
At some point the majority of businesses have considered whether they need to invest in a business website. If there is justification for the development of a website the next stage in this important process is to look at the main factors which will influence the design and development of the website.
Firstly consider the type [...]
A website is not right for every business, although it is recommended that every commercial business should undertake some form of marketing that doesn’t always include the development of a website. However, for the majority of businesses, success on the web can often mean the difference between profit and loss or success and failure.
Important points [...]
There are literally thousands of people in the world who have a talent for art and illustration, unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully.
Many artists and illustrators I know have cupboards full of work of high quality which could be [...]
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© Paul Featherstone 2009
