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There are a lot of search engine agencies who promise overnight results, optimisation of websites and search engine success – but what does it all mean? Further to this, how can a focus on optimising your online marketing for search engines achieve your business objectives and generate revenue for your organisation? Keep reading if you [...]
In the not too distant past the only method of gaining exposure for you or your business was via a tightly controlled network of media contacts and marketing channels. With the advent of the Internet the past decade has seen a total transformation in both marketing and public relations as communication channels evolved along with [...]
Developing a business website can be a challenging process even for experienced individuals. There are a number of factors that can prevent people from considering development a website, all of these can be overcome with the right blend of planning and research. The top ten barriers preventing development are: Time – even though it can [...]
At some point the majority of businesses have considered whether they need to invest in a business website. If there is justification for the development of a website the next stage in this important process is to look at the main factors which will influence the design and development of the website. Firstly consider the [...]
© Paul Featherstone 2009
