media | Paul Featherstone

I’m the founder of LinkedIn groups including Digital Marketing Leeds and Partner Marketing, a regular blogger, contributor, speaker and expert reviewer on subjects ranging from marketing technology to eCommerce.

Here are some of the things I’ve been involved with recently:


Contributor to The Drum Report – The UX Revolution, How Analytics Are Powering a Revolution in Customer Understanding – 14th February 2016

This report discusses how UX is now a key driver of brand and product development.


Speaker at Leeds Big Data Week Event – 27th October 2016

Big Data For Marketers – ‘Let the data do the talking’

I was invited to speak at Leeds Big Data Week to talk about how companies including Benenden are redefining the way they collect Big Data to build relationships through increased user engagement and conversion. As part of my presentation I discuss contemporary methods of data collection including ‘premium content’ and ‘freemium’ strategies.


Speaker at Mobile Technologies That Will Change Healthcare, Appitized Health Seminar – 7th July 2016

‘Turning Mobile – Lessons Learned So Far’

I spoke at Appitized Health’s Seminar about the work we had been doing at Benenden to develop a mobile first strategy for the group. In the presentation I discussed how to develop an ecosystem for content across mobile and desktop sites and some of the challenge the team at Benenden had overcome in this area.


Speaker at Hays Video & Digital Breakfast Seminar – 13th April 2016

Using Video to Drive the eCommerce Sales Funnel

In this presentation I talked how video can be used to acquire and convert as part of the wider eCommerce sales funnel. I discuss how 1 minute of video is worth 1.8 million words and the psychology behind the use of multimedia content as part of a user’s experience online as well as providing some practical examples of how video can be used to optimise landing pages.

  • View the presentation on Slideshare: coming soon!

Expert Reviewer – E-Commerce Website Optimization – Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About it by Dan Croxen-John, Johann van Tonder – December 2015 (published 3rd January 2017)

I was approached by business publisher Kogan Page to review chapters from a forthcoming eCommerce book by Dan Croxen-John, Johann van Tonder.


Speaker at ITBoss Networking Event – 17th September 2015

‘Innovation In Established Business’

It was great to speak at Corecom Consulting’s popular ITBoss Networking Event which hosts senior IT professionals from the Yorkshire region to discuss current challenges, opportunities and trends in the tech world. Watch the video for interviews with IT professionals from What Giants, William Hill, UKAR and Catalyst IT Solutions. My presentation focused on how to overcome challenges of adopting an agile approach to delivery in organisations with a traditional change management and governance culture.


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Latest blog posts

Take a look at my blog to read my latest thoughts on a variety of topics including agile and digital..

July 3, 2017
What will digital media look like in 2022?

I read an article in the Telegraph over the weekend which interviewed BBC Director General Tony Hall ahead of the first ever presentation of an annual report for the corporation, a stipulation in the renegotiated BBC charter. The article talks about what the media landscape will look like in 2022 when the BBC celebrates its’ […]

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    March 24, 2017
    A pot of Wild Robot Tea or Adventures in Tea Shop AI

    The room is awash with creative types. I’m listening to a conversation between two PR people about a PHD student’s conceptual art work overlayed with one young, possibly Spanish, entrepreneur giving business advice to another and a young girl talking about her new haircut (no tech or creative connection). Young entrepreneur one has just used […]

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