Digital Consultant Leeds

A six year old walks into a bar and asks for a router.. | Paul Featherstone


A six year old walks into a bar and asks for a router..


Einstein once said “if you can’t explain it to a six year old then you don’t understand it”. It’s so true. Even little known technology brand Apple realised that, I hear that one of their many candidate questions asks “Explain how an internet router works to a six year old”. Fantastic, back to basics and in keeping with Steve Job’s approach based around simplicity.

So when trying to communicate solutions to problems to others, perhaps the best approach is:

  1. Really get to understand the solution and how it works

  2. Develop a way of articulating in very simple terms

  3. Borrow a young child and practise, practise, practise!

Blogging, tweeting and talking about digital transformation, digital technology, digital marketing, innovation and ideas.

All opinions are my own.

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